The Gala

Buy your ticket or table today to The MOBI Awards Gala on September 21, 2011 at the New York Marriott Marquis. The MOBI Awards judging committee has selected the finalists and winners for the 2011 awards competition in each category, as well as Best in Show. Join us as we honor the brand innovators in Mobile Marketing and Advertising, presenting awards for outstanding achievement this year. Plus, enjoy food and a cocktail reception with all finalists, special honorees, and invited guests before the ceremony



 

Hosted by:
Zvi Cole, CEO & Founder, ZMG Marketing Inc
and
Meghan Giffin

Entertainment by:
Rodney Laney

Rodney Laney has been on HBO, Fox, CBS, Comedy Central,  BBC, and currently can be seen on truTV’s “The Smoking Gun Presents…”


The Winners and Finalists in The 2011 MOBI Awards

Best Mobile Branding Campaign
WINNER: Mobext / Volvo
PHD / Discovery
Paramount / Jackass 3D

Best Mobile/Social Integrated Campaign
WINNER: Bravo / Top Chef
Appssavvy / Century 21
Bravo / Real Housewives
 
Best Location Based Campaign
WINNER: Initiative / Expendables
CheckPoints / Kimberly Clark
Initiative / Arby’s

Best Integrated Mobile/Cross Media Campaign
WINNER: Group Mobi / GOL Airlines
A&E / Criss Angel
Kargo / Rolling Stone
 
iPad / Tablet Advertising Campaign
WINNER: Glow Interactive / White Collar
McKinney / Qwest

Best Mobile Creative
WINNER: Point Reach / Bing
TBWA Nissan / Leaf
TBWA Nissan / Juke
 
Best Mobile App for Editorial Content
WINNER: Controlinveste, Diario de Noticias
Bloomberg Businessweek
National Geographic, 50 Greatest Photographs
 
Best Mobile App For Branded Content
WINNER: National Geographic / Ultimate Dinopedia & Huge / HBO Go - Tie
Bravo Now

Best Mobile App For Advertising/Marketing
WINNER: Triad Retail Media / Purina
CBS Interactive / Nikita: Spy Training App
Point Reach / Bing - Angry Birds    

Best Mobile Website
WINNER: Fandango / Trilibis Mobile
Asos / Usablenet
Brooks Brothers / Digby

Best Mobile Platform Innovation
WINNER: Team One / Grey's Anatomy Synch
Mobile.messaging.solutions / Watchpoints
Conduit

Best Mobile Agency
WINNERS: PHD & Mobext - tie
Hipcricket

Best Mobile Direct Response Campaign
WINNER: IDT Telecom / Mella Media
Participant Media/TakePart
eBay Mobile Core / Point Reach
 
Best Mobile Promotion for a Product Launch
WINNER: HBO GO / PHD
Volvo s60 Sedan / Mobext
Microsoft Bing for iPad / Point Reach

Best Mobile App for Social Media
WINNER: Bravo / Bravo Now
TBWAChiatDay / 53rd Annual Grammys, Katy Perry Music Mapper

Best Mobile App for E-commerce / Retail
WINNER: Target / Ubermind
Group.Mobi / Pao de Acucar Delivery
Cabela's / Digby

Best Mobile App OCR, Imaging, Camera for Marketing/Advertising
Intel / Intel 2010 Core Processor Family         

Best Mobile App OCR, Imaging, Camera
WINNER: ScanBiz Mobile Solutions L.P.
ABUKAI

Best Branded Mobile Game
Point Reach / Katy Perry | Bing App
    
Best Location Based App
WINNER: National Geographic Society / National Park Maps HD
Imano / Harrods

Best Mobile Video
WINNER: CBS Interactive / TV.com
E! Entertainment / E! News Now

Best Location Based Mobile Website
WINNER: Expedia / m.expedia.com

Best Mobile Ad Network
WINNER: InMobi
Greystripe
Mojiva


The Best in Show:
HBO GO / HUGE / PHD