2011 Winners & Finalists

   The Winners and Finalists in The 2011 MOBI Awards

Best Mobile Branding Campaign
WINNER: Mobext / Volvo
PHD / Discovery
Paramount / Jackass 3D

Best Mobile/Social Integrated Campaign
WINNER: Bravo / Top Chef
Appssavvy / Century 21
Bravo / Real Housewives
 
Best Location Based Campaign
WINNER: Initiative / Expendables
CheckPoints / Kimberly Clark
Initiative / Arby’s

Best Integrated Mobile/Cross Media Campaign
WINNER: Group Mobi / GOL Airlines
A&E / Criss Angel
Kargo / Rolling Stone
 
iPad / Tablet Advertising Campaign
WINNER: Glow Interactive / White Collar
McKinney / Qwest

Best Mobile Creative
WINNER: Point Reach / Bing
TBWA Nissan / Leaf
TBWA Nissan / Juke
 
Best Mobile App for Editorial Content
WINNER: Controlinveste, Diario de Noticias
Bloomberg Businessweek
National Geographic, 50 Greatest Photographs
 
Best Mobile App For Branded Content
WINNER: National Geographic / Ultimate Dinopedia
WINNER: Huge / HBO Go
Bravo Now

Best Mobile App For Advertising/Marketing
WINNER: Triad Retail Media / Purina
CBS Interactive / Nikita: Spy Training App
Point Reach / Bing - Angry Birds    

Best Mobile Website
WINNER: Fandango / Trilibis Mobile
Asos / Usablenet
Brooks Brothers / Digby

Best Mobile Platform Innovation
WINNER: Team One / Grey's Anatomy Synch
Mobile.messaging.solutions / Watchpoints
Conduit

Best Mobile Agency
WINNERS: PHD & Mobext - tie
Hipcricket

Best Mobile Direct Response Campaign
WINNER: IDT Telecom / Mella Media
Participant Media/TakePart
eBay Mobile Core / Point Reach
 
Best Mobile Promotion for a Product Launch
WINNER: HBO GO / PHD
Volvo s60 Sedan / Mobext
Microsoft Bing for iPad / Point Reach

Best Mobile App for Social Media
WINNER: Bravo / Bravo Now
TBWAChiatDay / 53rd Annual Grammys, Katy Perry Music Mapper

Best Mobile App for E-commerce / Retail
WINNER: Target / Ubermind
Group.Mobi / Pao de Acucar Delivery
Cabela's / Digby

Best Mobile App OCR, Imaging, Camera for Marketing/Advertising
Intel / Intel 2010 Core Processor Family         

Best Mobile App OCR, Imaging, Camera
WINNER: ScanBiz Mobile Solutions L.P.
ABUKAI

Best Branded Mobile Game
Point Reach / Katy Perry | Bing App
    
Best Location Based App
WINNER: National Geographic Society / National Park Maps HD
Imano / Harrods

Best Mobile Video
WINNER: CBS Interactive / TV.com
E! Entertainment / E! News Now

Best Location Based Mobile Website
WINNER: Expedia / m.expedia.com

Best Mobile Ad Network
WINNER: InMobi
Greystripe
Mojiva

The Best in Show:
HBO GO / HUGE / PHD