Categories

The MOBI Awards has multiple categories to choose from and are listed below. We developed categories that best fit the growing business of mobile media and marketing and that will fit the ongoing efforts out in the field. There can be overlap in some of the categories and it is up to the entrant to choose which is most appropriate for that particular entry. An entry can be entered to multiple categories. If work is entered in multiple categories, it may win multiple times.

• Best Mobile Branding Campaign

• Best Mobile Direct Response Campaign

• Best Integrated Mobile/Cross Media Campaign

• Best Mobile Promotion for a Product Launch

• Best Mobile Marketer

• Best Mobile Agency

• Best in Show

Best Mobile Branding Campaign
Mobile Advertising Campaign with a purpose to build a brand image, product or service.

Best Mobile Direct Response Campaign
Mobile Advertising Campaign with a purpose to generate leads or directly sell a product or service.

Best Integrated Mobile/Cross Media Campaign
Mobile Advertising Campaign with a purpose to deliver a consistent image/message across media channels for branding or direct response

Best Mobile Promotion for a Product Launch
Mobile Advertising Campaign with a purpose to promote a new product or service for branding or direct response.

Best Mobile Creative
Best Use of the mobile canvas to deliver a mobile creative ad unit or units.

Best Mobile App for Editorial Content
Best Use of a mobile app to deliver a mobile content, information and entertainment.

Best Mobile App For Branded Content
Best Use of a mobile app to deliver branded mobile content, information and entertainment.

Best Mobile App for Advertising/Marketing
Best Use of a mobile app to deliver an advertising or marketing message.

Best Mobile App for Social Media
Best Use of a mobile app to deliver a social media connection, content, information and entertainment.

Best Mobile App for Ecommerce/Retail
Best Use of a mobile app for retail and ecommerce sales

Best Mobile Video
Best Use of the mobile video to deliver content or branded content.

Best Mobile Website
Best Use of the mobile web to deliver content or branded content.

Best Mobile Platform Innovation
Best new or improved mobile platform to deliver content or branded content.

Best Mobile Marketer
Most innovative and forward thinking marketer using the mobile medium to build brands.

Best Mobile Agency
Most innovative and forward thinking agency using the mobile medium to build their clients brands.

Best in Show
Represents the most outstanding achievement of the year in mobile media and marketing.