CategoriesThe MOBI Awards has multiple categories to choose from and are listed below. We developed categories that best fit the growing business of mobile media and marketing, and that will fit the ongoing efforts out in the field. There can be overlap in some of the categories, and it is up to the entrant to choose which is most appropriate for that particular entry. An entry can be entered to multiple categories. If work is entered in multiple categories, it may win multiple times.
JUDGING IS UNDERWAY FOR THE 2010 MOBI AWARDS!
- Best Mobile Branding Campaign
- Best Mobile/Social Integrated Campaign - NEW!
- Best Location Based Campaign - NEW!
- Best Mobile Direct Response Campaign
- Best Integrated Mobile/Cross Media Campaign
- Best Mobile Promotion for a Product Launch
- Best Mobile App for Editorial Content
- Best Mobile App For Branded Content
- Best Mobile App for Advertising/Marketing
- Best Mobile App for Social Media - NEW!
- Best Mobile App for Ecommerce/Retail
- Best Mobile App Usage of Push Notifications - NEW!
- Best Mobile App Usage of UGC Content - NEW!
- Best Mobile App OCR, Imaging, Camera - NEW!
- Best Location Based App - NEW!
- Best Branded Mobile Game - NEW!
- Best Location Based Mobile Website - NEW!
- Best Mobile Platform Innovation
- Best Mobile Ad Network - NEW!
Best Mobile Branding Campaign
Mobile Advertising Campaign with a purpose to build a brand image, product or service. Best Mobile/Social Integrated Campaign
Mobile Advertising Campaign with a purpose to deliver and leverage the social and mobile media channels for branding or direct response.
Best Location Based Campaign
Mobile Advertising Campaign with a purpose to deliver and leverage location based mobile advertising for branding or direct response.
Best Mobile Direct Response Campaign
Mobile Advertising Campaign with a purpose to generate leads or directly sell a product or service.
Best Integrated Mobile/Cross Media Campaign
Mobile Advertising Campaign with a purpose to deliver a consistent image/message across media channels for branding or direct response.
Best Mobile Promotion for a Product Launch
Mobile Advertising Campaign with a purpose to promote a new product or service for branding or direct response.
Best Mobile Creative
Best Use of the mobile canvas to deliver a mobile creative ad unit or units.
Best Mobile App for Editorial Content
Best Use of a mobile app to deliver a mobile content, information or entertainment.
Best Mobile App For Branded Content
Best Use of a mobile app to deliver branded mobile content, information or entertainment.
Best Mobile App for Advertising/Marketing
Best Use of a mobile app to deliver an advertising or marketing message.
Best Mobile App for Social Media
Best Use of a mobile app to deliver a social media connection, content, information or entertainment.
Best Mobile App for Ecommerce/Retail
Best Use of a mobile app for retail and ecommerce sales. Best Mobile App Usage of Push Notification
Best Use of a mobile app to deliver and push notifications, content, information or entertainment.
Best Mobile App Usage of UGC Content
Best Use of a mobile app to deliver user generated content, information or entertainment.
Best Mobile App OCR, Imaging, Camera
Best Use of a mobile app for OCR, Imaging, Camera
Best Location Based App
Best Use of a mobile app to deliver location based content, information, utility, or entertainment.
Best Branded Mobile Game
Best use of a branded mobile game with a purpose to build, promote a brand image, product or service. Best Mobile Video
Best Use of the mobile video to deliver content or branded content.
Best Mobile Website
Best Use of the mobile web to deliver content or branded content.
Best Location Based Mobile Website
Best Use of location based mobile websites to deliver content or branded content.
Best Mobile Platform Innovation
Best new or improved mobile platform to deliver content or branded content. iPad Early Adopter Award
There are enough agencies and brands out there that have been willing to try this new ad format and we'll choose the best one thus far.
Best Mobile Ad Network
Best mobile ad network to deliverand track advertising for advertisers and publishers
Best Mobile Marketer
Most innovative and forward thinking marketer using the mobile medium to build brands.
Best Mobile Agency
Most innovative and forward thinking agency using the mobile medium to build their clients brands.
Best in Show
Represents the most outstanding achievement of the year in mobile media and marketing. | 
