Judging

Who are the judges for the competition?

The MOBI Awards are selected by our esteemed judging committee of leading mobile media and marketing experts, journalists, insiders, marketers, publishers, and mobile technology visionaries.

Can you explain how the campaigns are judged?
All entries are screened by our judging committee and then winnowed down to a list of 3 finalists. All entries are judged by the nature of the campaign brief and creative, web, and video assets. The campaign objectives, strategies, and results will all be considered. All creative, web and video materials will be viewed on mobile devices to make sure the entry is evaluated for the medium. Please make sure to provide a short code or weblink to the campaign or website for review. The judges are sequestered prior to the event and select the winners during a round table session.

Judging Committee Includes:

 

Jeremy Wright, Global Director, Brand Strategy, Nokia Interactive

Jeremy Wright is Global Director, Mobile Brand Strategy at Nokia
Interactive. He was previously Co-Founder and CMO of Enpocket, the
mobile advertising technology and services company acquired by Nokia
in October 2007.

Robert Samuels, Director, Mobile Products, The New York Times

Robert joined NYTimes.com in October 2006.  In this role, Mr. Samuels is responsible for the development of The New York Times’s mobile products, which include iPhone, BlackBerry, Android, client applications, Mobile Web, SMS, Times Reader, eInk/eReaders, and other alternative reading platforms.

Dave Gwozdz, CEO, Mojiva

From the founding team of DoubleClick, the internet advertising company acquired by Google for $3 billion in March 2008. This technology industry pioneer can't get enough of the game.

Evan Neufeld, Vice President, Ground Truth

Ground Truth is a mobile measurement firm that delivers the precise, timely and
actionable mobile intelligence required for operators, advertisers and publishers to
measure, optimize and grow their businesses.

Maria Mandel, Senior Partner, Executive Director Digital Innovation, Ogilvy

 
Maria Mandel is currently Senior Partner, Executive Director of Digital
Innovation at Ogilvy.  She consults across the Ogilvy group on
emerging communication platforms such as broadband, mobile marketing,
gaming, digital out-of-home, community marketing and advanced TV.

Dan Flanegan, Managing Partner, Brand Anywhere

Dan Flanegan is managing partner of Brand Anywhere, a mobile marketing and
advertising consultancy that provides strategy, vendor selection and
campaign management for brands and agencies.In 2003 Flanegan
co-founded Soapbox Mobile, a leading mobile marketing agency and
platform provider.

Eric A. Litman, Chairman & CEO, Medialets

Eric Litman is Chairman and CEO of Medialets, a New York-based premium
advertising network and analytics provider for mobile platforms such
as iPhone and Android. Eric began his career with technical and
software engineering positions at GEnie, a pre-Internet online service
provider, and NeXT Computer. 

 
Paul Gelb, Director, Mobile Practice Lead, Razorfish

Paul joined Razorfish’s Emerging Media practice in 2007, working on accounts such as Disney, ESPN, Microsoft, Dell, Terra, Mercedes, Ford, Nike, Kraft, Unilever, Ralph Lauren, Victoria’s Secret, JC Penney, Staples, Starwood, Papa John’s, Capital One and Morgan Stanley Smith Barney . As National Manager of Razorfish’s Emerging Media Practice, Paul helps clients on the road to innovation by pioneering media and web development executions in mobile, digital out of home, broadband video, interactive television, social networking, and gaming.

Matt Goddard, CEO, R2integrated (R2i)

Matt Goddard leads R2i's strategic direction while providing valuable support to client digital marketing projects. Matt's understanding of social network theory is frequently called upon by R2i clients and partners as they develop their short and long term strategic plans.

Gannon Hall, COO, Kyte

As Chief Operating Officer, Gannon leads Kyte’s overall product strategy, marketing, business development and operations. Gannon brings to Kyte nearly two decades of entrepreneurial leadership experience within the emerging and established consumer internet and enterprise software industries.

Kevin McKenzie, Founder, JiWire

JiWire, Inc. was founded by Kevin McKenzie, who brings to the company 13 years of experience in online publishing and commerce in the technology industry. With a passion for technology products, and the wireless industry in particular, Kevin is a pioneer of media and online commerce.

Jeff Sass, Vice President, Business Development, Chief Evangelist, Myxer Inc. 

Jeff has over 25 years experience as an entertainment, licensing and technology executive. He has co-founded and run mobile commerce and technology companies, and he has written and produced for film and television. A gadget geek and early adopter at heart, Jeff approaches partners and business opportunities with a deep understanding of both the content owner's side and the technical advantages of the Myxer platform.

Jordan Greene, Principal/Mobile Media, Mella Media 

Jordan Greene has been on the forefront of the mobile industry for over a decade. At Mella Media, he brings mobile advertising expertise and vast experience to his clients, enabling them to gain a significant advantage in the current U.S. environment. With a unique understanding of how to use the mobile phone as a marketing vehicle, Jordan has shown the U.S. marketplace what mobile marketing can truly yield, when used properly. His creative vision consistently shows how the mobile device can be an integral part of a larger marketing campaign, and a natural way for clients to interact with their consumers.
 

Antony McGregor Dey, CEO, QMCODES

Antony is a serial entrepreneur and globally recognised expert on mobile technologies with experience from concept to execution and a proven ability in successful business development.