Judging
Who are the judges for the competition?
The MOBI Awards are selected by our esteemed judging committee of leading mobile media and marketing experts, journalists, insiders, marketers, publishers, and mobile technology visionaries.
Can you explain how the campaigns are judged?
All entries are screened by our judging committee and then winnowed down to a list of 3 finalists. All entries are judged by the nature of the campaign brief and creative, web, and video assets. The campaign objectives, strategies, and results will all be considered. All creative, web and video materials will be viewed on mobile devices to make sure the entry is evaluated for the medium. Please make sure to provide a short code or weblink to the campaign or website for review. The judges are sequestered prior to the event and select the winners during a round table session.
Extended Deadline to Enter the MOBI Awards is August 5, 2011.
Judging Committee Includes:
Robert Samuels, Director, Mobile Products, The New York Times
Robert joined NYTimes.com in October 2006. In this role, Mr. Samuels is responsible for the development of The New York Times’s mobile products, which include iPhone, BlackBerry, Android, client applications, Mobile Web, SMS, Times Reader, eInk/eReaders, and other alternative reading platforms.
Evan Neufeld, Vice President, Ground Truth
Ground Truth is a mobile measurement firm that delivers the precise, timely and
actionable mobile intelligence required for operators, advertisers and publishers to
measure, optimize and grow their businesses.
Dan Flanegan, Managing Partner, Brand Anywhere
Dan Flanegan is managing partner of Brand Anywhere, a mobile marketing and
advertising consultancy that provides strategy, vendor selection and
campaign management for brands and agencies.In 2003 Flanegan
co-founded Soapbox Mobile, a leading mobile marketing agency and
platform provider.
Eric A. Litman, Chairman & CEO, Medialets
Eric Litman is Chairman and CEO of Medialets, a New York-based premium
advertising network and analytics provider for mobile platforms such
as iPhone and Android. Eric began his career with technical and
software engineering positions at GEnie, a pre-Internet online service
provider, and NeXT Computer.
Paul Gelb, Vice President, Mobile Practice Lead, Razorfish
Paul joined Razorfish’s Emerging Media practice in 2007, working on accounts such as Disney, ESPN, Microsoft, Dell, Terra, Mercedes, Ford, Nike, Kraft, Unilever, Ralph Lauren, Victoria’s Secret, JC Penney, Staples, Starwood, Papa John’s, Capital One and Morgan Stanley Smith Barney . As National Manager of Razorfish’s Emerging Media Practice, Paul helps clients on the road to innovation by pioneering media and web development executions in mobile, digital out of home, broadband video, interactive television, social networking, and gaming.
Matt Goddard, CEO, R2integrated (R2i)
Matt Goddard leads R2i's strategic direction while providing valuable support to client digital marketing projects. Matt's understanding of social network theory is frequently called upon by R2i clients and partners as they develop their short and long term strategic plans.
Kevin McKenzie, Founder, JiWire
JiWire, Inc. was founded by Kevin McKenzie, who brings to the company 13 years of experience in online publishing and commerce in the technology industry. With a passion for technology products, and the wireless industry in particular, Kevin is a pioneer of media and online commerce.
Jordan Greene, Principal/Mobile Media, Mella Media
Jordan Greene has been on the forefront of the mobile industry for over a decade. At Mella Media, he brings mobile advertising expertise and vast experience to his clients, enabling them to gain a significant advantage in the current U.S. environment. With a unique understanding of how to use the mobile phone as a marketing vehicle, Jordan has shown the U.S. marketplace what mobile marketing can truly yield, when used properly. His creative vision consistently shows how the mobile device can be an integral part of a larger marketing campaign, and a natural way for clients to interact with their consumers.
