Overview

The MOBI Awards honors overall excellence and breakthrough achievement in mobile media, marketing and advertising. The MOBI's are presented by DM2, the publishers of digiday:DAILY and the hosts of digiday:MOBILE, which includes hundreds of leading mobile media and marketing experts, journalists, insiders, marketers, publishers, and mobile technology visionaries.

Congratulations to The 2009 MOBI Winners & Finalists!

Best Mobile Branding

Zippo/Moderati - WINNER
Agencies Moderati
Brand:Zippo
 

The Coca-Cola Company/Fanta/Millennial Media
Millennial Media
Agencies: MediaVest Team
Arcade Creative Group
Brand: Fanta

Mediaedge:cia /Paramount Pictures/Dreamworks
Agencies:Mediaedge:cia
Millenial Media
Paramount Pictures
Brand: Paramount Pictures/Dreamworks 

Best Mobile Apps

Urban Daddy/Big Spaceship - WINNER
Agency: Big Spaceship
Brand:UrbanDaddy

Pizza Hut Inc.
Agency: imc2
Brand: Pizza Hut, Inc.

Disney/Bolt/ Avatar Labs
Agency: AvatarLabs
Brand: Disney/Bolt


Best Mobile Website

Comedy Central - WINNER
Agency: Transpera
Brand: Colbert Nation

Disney Online
Brand: Disney Online

Devry University
Agency: Brunner
Brand: DeVry

Best Retail/Ecommerce App

Benjamin Moore - WINNER
Agencies: Benjamin Moore
Brand: Ben Color Capture

MasterCard
Agencies: MRM Worldwide, Atimi Software
Brand: MasterCard 
 
Pizza Hut
Agencies: imc2
Brand: Pizza Hut, Inc.

Best Integrated Mobile/Cross Media Campaign

HipCricket/Wiley Publishing - WINNER
Agency: HipCricket
Brand: Wiley Publishing

Bank of America
Agency: The Markting Arm/ Ipsh
Brand: Bank of America

LocaModa, Inc./VH1
Agencies: Future Friends (Creative)
Zoom Media & Marketing (place-based media)
Brand: VH1


Mobile Direct Response

Clickatell and US State Department - WINNER
Agency: KPPR
Brand: Clickatell SMS-as-a-Service Gateway

Underwriters Laboratories
Agency: MS&L
Brand: UL

US Army/Sensis
Agencies: Sensis
Brand: U.S. Army

Best Mobile Platform Innovation

Azuki Systems - WINNER

Transpera

Limelight/ NBC.com


Best Mobile Creative

The Coca-Cola Company/Fanta/Millennial Media - WINNER
Agencies:MediaVest Team
Arcade Creative Group
Brand: Fanta

DeVry
Agency: Brunner
Brand: DeVry


The Best in Show 

The Coca-Cola Company/Fanta/Millennial Media - WINNER

The purpose of the MOBI Awards is to recognize the outstanding efforts being made in mobile media and marketing. The MOBI Awards mission is to honor the groundbreaking work in multiple Mobile categories including websites, advertising, creative, agencies, and marketers.

The MOBI Awards will honor the winners at The MOBI Awards Gala on 9/16 in New York City. The MOBI Awards judging committee selects the nominees for the awards in each category, as well as the Best in Show.

The MOBI Judging Committee Includes:

Benjamin Mosse, Director, Mobile, The Associated Press
Jeremy Wright, Global Director, Brand Strategy, Nokia Interactive
Robert Samuels, Director, Mobile Products, The New York Times
Robert Victor, Business Product Manager, Mobile, Google
Terri Walter, Vice President, Emerging Media, Avenue A Razorfish
Dave Gwozdz, CEO, Mojiva 
Evan Neufeld, Vice President, comScore Brand Metrix
Maria Mandel, Senior Partner, Executive Director Digital Innovation, Ogilvy
Dan Frommer, Senior Editor, Silicon Alley Insider
Adam Hirsch, Chief Operations Officer Mashable.com
Dan Flanegan, VP Strategy & Client Services, Brand in Hand
Jeremy Arnon, Senior Director, Business Development, Quattro Wireless
Tony Nethercutt, VP Sales, AdMob
Eric A. Litman, Chairman & CEO, Medialets